Digital Marketing Executive CV Template & Example
Build a Digital Marketing Executive CV that leads with paid social, PPC, email and the ROAS and analytics performance employers screen for.
Preview · Digital Marketing Executive CV
A strong Digital Marketing Executive CV leads with performance — running paid social, PPC and email campaigns, owning budgets and optimising to ROAS. Employers look for commercial, analytical people who test, learn and scale, so surface the spend you managed, the returns you drove and the way you turn GA4 and Looker Studio data into decisions.
This guide and template help you present that clearly: a concise profile, your channel expertise, the platforms you use, and experience bullets that quantify spend, ROAS, CTR and conversion impact. Everything stays honest — you describe the campaigns you ran and the results you delivered, without inflating figures or claiming outcomes that were shared across a team.
How to make your Digital Marketing Executive CV stand out
Recruiter expectations
- Campaign delivery across the right channels
- Commercial impact — growth, ROAS, leads or engagement
- Analytics and reporting fluency (GA4, Looker Studio)
- Tool and platform fluency for the specialism
- Brand voice, content quality and audience awareness
ATS keywords to include (where true)
Use the terms below only where they genuinely reflect your experience.
Certifications & training
Achievements worth quantifying
- Grew organic traffic, followers or reach
- Improved ROAS, CTR or conversion rate
- Generated marketing-qualified leads or pipeline
- Scaled content output while protecting brand voice
What a strong Digital Marketing Executive CV should include
- Professional profile / summary
- 3–4 lines: who you are, your strongest evidence, and what you're targeting. No clichés.
- Experience
- Lead each bullet with an action verb and end with a measurable result.
- Skills & competencies
- List the skills the job advert actually asks for — recruiters scan for matches.
- Projects
- Show scope, your role and the outcome.
- Education
- Qualification, institution and year. Most recent first.
- Certifications & training
- Name, awarding body and year — keep it current.
- Languages
- Language and an honest fluency level.
Action verb + what you did + measurable result.
Digital Marketing Executive CV — frequently asked questions
What should a Digital Marketing Executive CV include?
A short profile, channel expertise (paid social, PPC, email, landing-page optimisation, conversion tracking), your platforms, and experience bullets that quantify spend, ROAS, CTR and conversion improvements.
Should I put budgets and ROAS on my CV?
Yes — digital marketing is commercial, so quantify the monthly spend you managed, your ROAS, CTR and conversion gains honestly. Those numbers are exactly what hiring managers screen for.
Which platforms should a digital marketer name?
List the platforms you genuinely use — Google Ads, Meta Ads Manager, GA4, Search Console, HubSpot, Mailchimp and Looker Studio are common — and tie them to campaign delivery and reporting.
How do I help my Digital Marketing Executive CV pass ATS screening?
Use the advert's terms — digital marketing, paid social, PPC, email campaigns, GA4, conversion tracking — in your profile and skills, and keep a simple, real-heading layout.
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Ready to build your Digital Marketing Executive CV?
Start from the Digital Marketing Executive CV template — editable, ATS-safe, and ready to export. Then diagnose, tailor and add a matching cover letter.